Digital Marketing

Duration: 20 hours

Price: 110 euros

It is well known that people invest in the production of quality products, but for several years now, much of the profits from the sale of products have been devoted to marketing, especially the digital one, as the internet is nowadays widely distributed. of the world.

Being a not-so-explored field in Kosovo, UBT will provide training for all concerned who want to become digital marketing experts and be potential job seekers.

What is digital marketing?

At a high level, digital marketing refers to ads sent / distributed through digital channels such as search engines, websites, social media, emails and mobile applications. While this term covers a wide range of marketing activities, not all of which are universally used, below we will focus on the most common types.

Pay Per Click (PPC)

Paid search, or Pay-Per-Click (PPC) advertising, usually refers to the “sponsored result” at the top or across the search engine results page (SERP). You only pay when your ad is clicked. You can customize your PPC ad so that it appears when specific search terms are entered, creating ads that have a specific target audience.

PPC ads are flexible, visible, and most importantly, effective for many different types of organizations. Also, they are contextual ads, which appear when a person is searching for a specific keyword or term.

Search Engine Optimization (SEO)


Simply, Search Engine Optimization (SEO) is the process of optimizing the content, technical configuration, and reach of your website so that your pages appear at the top of a search engine result for a specific set of key terms. Ultimately, the goal is to get visitors to your website when they search for products, services or information related to your business. SEO can almost be seen as a set of best practices for good digital marketing. Implements the need for a well-designed and easy-to-use website with valuable and engaging content, as well as credibility for other websites and other individuals to recommend to you by linking with your site or mentioning it on social media posts.


Content Marketing

Have you heard the statement, “Content is king”? If not, you will get familiarized with it. An enriched content is the “fuel” that drives your digital marketing activities:

  • It is a key pillar of modern SEO
  • Helps you get noticed on social media
  • It provides you with something valuable to offer customers in email and paid search ads.

Creating intelligent content that is not promotional in nature but instead educates and inspires is difficult but well worth the effort. Offering content that is relevant to your audience helps them, see you as a valuable source of information. Apart from that, the agile content makes them fit you.


Social Media Marketing

Nowadays, people don’t just keep just watching cat videos or posting selfies on social media. The vast majority of them rely on social networks to discover research and educate themselves about a brand before social media marketing engages with that organization. Besides that, for those interested, it is not enough just to post to your accounts at Facebook and Twitter. In addition, you also need to design social elements in every aspect of your marketing and create more peer-to-peer sharing opportunities. The more your audience wants to engage with your content, the more likely they are to want to share it. As a consequence, this eventually leads them to become a customer. And as an added bonus, they most likely influence their peers to become clients too.


E-Mail Marketing

In the course of the latest decades, Email has been widely used and it’s not even expected to go away in a short time. Indeed, it has remained still the fastest and most direct way to reach clients with critical information. The reason is simple: Clients are very attached to their emails. Just ask yourself how many times you’ve checked your email in the last few hours … You see what we mean?

Email marketing, but good marketers know that not every email will do. Successful email campaigns must be engaging, relevant, informative and entertaining. To succeed, your email shal be comprised of the following features:

  • Trustworthy
  • Relevant
  • Conversational
  • Be coordinated across channels
  • Strategic.



Mobile Marketing

Due to the fact that, mobile devices become an increasingly integral part of our lives, it is vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in pockets, placed near our beds, and constantly checked throughout the day. This makes mobile marketing very important, but also very nuanced From SMS and MMS to in-app marketing, there are many ways to market on mobile devices, so the key is in finding the right method for your particular business. Beyond the mechanisms to send your message, you should also think about coordinating your marketing through digital channels and making sure that mobile is part of this mix.