The objectives of the Master program are:
- Advanced competences in the field of study and research;
- Analytical ability to collect and analyze data based on field of study;
- Critical and professional approach to provide solutions for the problems in the study field area;
The first year is designed to provide and equip students with general advanced skills and competencies. In the third semester students choose their orientation, where each subject is designed to achieve specific objectives.
ORIENTATION: FINANCE, BANKING AND ACCOUNTING
Upon a successful completion of the orientation, students will be able to:
- Prepare, analyze and report business financial statements in accordance with international accounting and financial reporting principles and standards;
- Identify and manage costs through calculation methods, product pricing and financial decisions that maximize profit.
- Analyze and report financial performance through financial methods, analysis and indicators.
- Assess the business situation by developing short-term operating strategies and long-term investment and financial strategies.
- Manage the finances and sources of financing of financial institutions.
- Identify and manage the process of corporate financial risks.
- Analyzes techniques on auditing financial statements of businesses and financial institutions and providing opinions on improving the current situation.
- Expand knowledge on financial markets and their functioning.
- Analyze corporate securities financing and financial derivatives on international stock exchanges.
- Recognize government techniques for collecting public revenues through taxation, drafting the state budget and distributing grants to municipalities according to government priorities for efficient public expenditure management in economic well-being.
ORIENTATION: MARKETING AND SALES
Upon successful completion of this orientation, students will be able to:
- Analyze national and international market systems;
- Design entry strategies in national and international markets;
- Create and apply sales and marketing strategies;
- Experiment with the psychological aspects of marketing and the techniques to apply them;
- Compare consumer behavior, based on techniques and tools to conduct research;
- Promote new products / services, based on market demands, through the latest marketing trends;
- Develop and effectively manage communication programs;
- Create mechanisms for evaluating the role of marketing and sales in business;
- Interpret and address complex marketing problems;
- Be able to apply relevant theories in marketing and sales to real cases and problems.
ORIENTATION: MANAGEMENT, ENTREPRENEURSHIP AND INNOVATION
Upon successful completion of this orientation, students will be able to:
- Conduct feasibility studies and analyze the potential for a new or existing business;
- Design organization structures and business strategies to improve their competitiveness;
- Design techniques that help evaluate new business opportunities;
- Develop strategies for enhancing business performance and business’s international development;
- Design and implement various methods in business planning;
- Evaluate innovation as a business development opportunity;
- Compare the complex relationships between innovation and business in real life;
- Identify and recognize the processes of creating and developing business opportunities in new social, economic, organizational and technological values;
- Progress in business competencies that focus on the creation, development or analysis of start-ups.
- Complete a comprehensive entrepreneurial research focused on core business issues including accounting, finance, management, marketing and innovation.
ORIENTATION: LOGISTICS AND PROCUREMENT MANAGEMENT
Upon successful completion of the orientation, students will be able to:
- Design logistics systems and develop integrated strategies for the supply chain;
- Identify and compare the barriers faced by companies in developing new supply chain strategies;
- Analyze and explicate concepts and matters of the supply chain management at an advanced level;
- Design logistical methodologies that support business strategies and its operation;
- Assess efficiency gains of e-procurement, including lower procurement costs, faster supply-cycle times, reducing unauthorized purchases, and a closer co-operation with other departments within a company;
- Develop an e-procurement implementation plan using a process divided into three phases: information sharing, involvement and training of all staff in the organization;
- Critically appraise current trends in knowledge management, and their application in business and industry;
- Analyse and interpret current trends in the development of procurement and logistics management practices, techniques and tools;
- Perform independent and progressive analyses of global and regional production networks, using relevant procurement and logistics management techniques;
- Well-guided on current research issues within procurement and logistics.