The Bachelor Program in Art and Digital Media aims to provide students with a comprehensive theoretical and practical education, aligned with the latest trends in technology and contemporary developments in art and media. Its primary goal is to prepare skilled, distinctive, and employable professionals in the creative industries who possess advanced competencies to contribute actively and innovatively to society.
The creative industry—one of the fastest-growing sectors both globally and regionally—has a continuous need for well-trained professionals who combine artistic skills with technological expertise. In the context of Kosovo, this need is particularly pressing due to the high potential of its youth and the current lack of interdisciplinary expertise in the intersection of art and technology. The “Art and Digital Media” program responds directly to this demand by preparing a new generation of creatives capable of working across graphic design, animation, digital art, video production, digital curating, and emerging platforms of visual expression. This approach directly supports the development of the creative sector, fosters youth employment, and strengthens the role of art in building a more inclusive, reflective, and innovative society.
The program is designed to empower students with in-depth knowledge and practical skills across various forms of artistic expression, including drawing, painting, sculpture, modeling, photography, installation, performance art, video, visual effects, film, animation, and digital imaging.
The core objectives of the program are:
At its core, this program seeks to educate a new generation of artists and digital media professionals who are ready to explore, challenge, and transform the cultural landscape in which they operate.