Curriculum Structure

YEAR ONE: 60 ECTS
SEMESTER 1: 30 ECTS
Hours per week
No Type

Subject

 L P ECTS

Lecturer
1 C Media and Communication Theory-min MA MEDIA 3 2 7
2 C Media in the Digital Age 2 1 5
3 C Political Economy of Mass Communication 2 2 6
4

C

Political Sociology

 2 1 5
5

C

Journalism and Reporting

 3 2 7
 SEMESTER 2:  30 ECTS
6

C

Integrated Marketing Communication

 2 2 6
7 C Media Law and Policy-making 2 2 6
8 C Public Policy 2 2 6
9 C Writing Methods 2 2 6
10 C Social Psychology and Persuasion 2 2 6
YEAR TWO
SEMESTER 3 – CONCENTRATION

In the third semester students will have to pick one of the areas of concentration
A Political and Corporate Communication
B Digital Media and Communication
C Electives Group (A)
D Electives Group (B)
YEAR TWO
 CONCENTRATION (A): Political and Corporate Communication
No Type Subject L U ECTS Lecturer
1 C Political Communication and Campaigns 2 2 6
2

C

 Public Affairs and Media Relations 2 2 6
3 C Organizational Communication and Advocacy 2 2 6

4

O

 Elective 1 (Pick from Group A) – – 6 –

5

O

 Elective 2 (Pick from Group B) – – 6 –
CONCENTRATION (B): Digital Media and Communication

No

Type

 Subject L U ECTS Lecturer

1

C

 Contemporary Communication Technology 2 2 6

2

C

 Social and Digital Media 2 2 6

3

C

 Digital Media and Communication Strategy 2 2 6

4

O

 Elective 1 (Pick from Group A) – – 6 –

5

O

 Elective 2 (Pick from Group B) – – 6 –
Electives Group A (Further competencies)

No

 Type Subject L U ECTS Lecturer

1

 O Knowledge Management 2 2 6

2

 O Information and Communication Technology 2 2 6

3

 O Intercultural Communication 2 2 6

4

 O Branding and Advertising 2 2 6

5

 O Media, Power and Politics 2 2 6

6

 O Entrepreneurship 2 2 6
Elective Group B (Areas)

1

 O Journalism in Digital Age 2 2 6

2

 O Crisis Communication 2 2 6

3

 O Editorial and Opinion Writing 2 2 6

4

 O Speechwriting 2 2 6

5

 O Spokesperson Training and Development 2 2 6

6

 O Media Analytics 2 2 6
 

SEMESTER 4

11

 C Research (Quantitative and Qualitative) 2 1 5 Besim Gollopeni

12

 C Practicum and Project 2 1 5

13

 C Thesis – – 20

Visit to Washington DC: Rector Hajrizi meets Tony Rodriguez, discussing deepening cooperation between UBT and Open Gov Hub (Photo)

Media and Events

Rector Hajrizi in Washington DC: Visit to BAU Atlantic University, promotion of academic cooperation and development in various fields

Media and Events

Rector Hajrizi holds important meetings in Florida – Promotes innovation and international partnerships in education

Media and Events

UBT – A Model of Innovation and Transformation in Higher Education in Kosovo and the Region

Administrim Biznesi