Curriculum Structure

YEAR ONE: 60 ECTS
SEMESTER 1: 30 ECTS
				Hours per week
No	Type	Subject		L	P	ECTS	Lecturer
1	C	Media and Communication Theory-min MA MEDIA		3	2	7
2	C	Media in the Digital Age		2	1	5
3	C	Political Economy of Mass Communication		2	2	6
4	C	Political Sociology		2	1	5
5	C	Journalism and Reporting		3	2	7
SEMESTER 2: 30 ECTS
6	C	Integrated Marketing Communication		2	2	6
7	C	Media Law and Policy-making		2	2	6
8	C	Public Policy		2	2	6
9	C	Writing Methods		2	2	6
10	C	Social Psychology and Persuasion		2	2	6
YEAR TWO
SEMESTER 3 – CONCENTRATION In the third semester students will have to pick one of the areas of concentration
A	Political and Corporate Communication
B	Digital Media and Communication
C	Electives Group (A)
D	Electives Group (B)
YEAR TWO
CONCENTRATION (A): Political and Corporate Communication
No	Type	Subject	L		U	ECTS	Lecturer
1	C	Political Communication and Campaigns	2		2	6
2	C	Public Affairs and Media Relations	2		2	6
3	C	Organizational Communication and Advocacy	2		2	6
4	O	Elective 1 (Pick from Group A)	–		–	6	–
5	O	Elective 2 (Pick from Group B)	–		–	6	–
CONCENTRATION (B): Digital Media and Communication
No	Type	Subject	L		U	ECTS	Lecturer
1	C	Contemporary Communication Technology	2		2	6
2	C	Social and Digital Media	2		2	6
3	C	Digital Media and Communication Strategy	2		2	6
4	O	Elective 1 (Pick from Group A)	–		–	6	–
5	O	Elective 2 (Pick from Group B)	–		–	6	–
	Electives Group A (Further competencies)
No	Type	Subject	L		U	ECTS	Lecturer
1	O	Knowledge Management	2		2	6
2	O	Information and Communication Technology	2		2	6
3	O	Intercultural Communication	2		2	6
4	O	Branding and Advertising	2		2	6
5	O	Media, Power and Politics	2		2	6
6	O	Entrepreneurship	2		2	6
Elective Group B (Areas)
1	O	Journalism in Digital Age	2		2	6
2	O	Crisis Communication	2		2	6
3	O	Editorial and Opinion Writing	2		2	6
4	O	Speechwriting	2		2	6
5	O	Spokesperson Training and Development	2		2	6
6	O	Media Analytics	2		2	6
SEMESTER 4
11	C	Research (Quantitative and Qualitative)	2		1	5	Besim Gollopeni
12	C	Practicum and Project	2		1	5
13	C	Thesis	–		–	20

The Smart City of UBT in focus – Rector Hajrizi speaks at the Smart Cities Conference in Budapest

Media and Events

Rector Hajrizi presents the latest innovative projects of UBT Smart City in Rome, where artificial intelligence is assisting humans for higher quality education, as well as for the identification and prevention of diseases

Media and Events

UBT announces a competition for lecturers at the Faculty of Architecture and Spatial Planning

Announcements

Rector Hajrizi participated in the International Conference on Entrepreneurship and Sustainable Development in Varna, Bulgaria

Media and Events

Curriculum Structure

YEAR ONE: 60 ECTS

Subject

Lecturer

C

Political Sociology

C

Journalism and Reporting

C

Integrated Marketing Communication

C

4

O

5

O

No

Type

1

C

2

C

3

C

4

O

5

O

No

1

2

3

4

5

6

1

2

3

4

5

6

11

12

13

The Smart City of UBT in focus – Rector Hajrizi speaks at the Smart Cities Conference in Budapest

Rector Hajrizi presents the latest innovative projects of UBT Smart City in Rome, where artificial intelligence is assisting humans for higher quality education, as well as for the identification and prevention of diseases

UBT announces a competition for lecturers at the Faculty of Architecture and Spatial Planning

Rector Hajrizi participated in the International Conference on Entrepreneurship and Sustainable Development in Varna, Bulgaria