The objectives of the program are:
- Basic competences and knowledge in the field of study and research;
- Apply their knowledge and understanding in a way that shows a professional approach to work, and possess competencies that are usually demonstrated through drafting and supporting arguments, critical thinking and solving problems within the field of Management, Business, and Economics;
- To collect and interpret relevant data in the field of business and economy, as well as the communication of these data with interest groups;
- To have a professional level in approaching problems for the specific field of study.
The first two years are designed to provide and equip students with general skills and competencies whereas in the third year students choose their orientation, where the list of courses are designed to achieve the objectives that will enable students to have a suitable job in accordance with their study areas.
ORIENTATION: MANAGEMENT, ENTREPRENEURSHIP, AND INNOVATION
Knowledge
- Understand the process of new business creation, including legal, financial, and operational aspects.
- Advanced knowledge of strategic management concepts to formulate and implement organizational strategies.
- Understand the techniques and methods for analyzing the internal and external environment of the organization.
Skills
- Identify and apply appropriate strategies to increase business performance using data-driven decision-making.
- Use innovation as a tool for business growth, aligning with trends in technology and market demands.
- Demonstrate skills in business planning with a focus on sustainability and adaptability.
Competencies
- Assess the role of entrepreneurial activity and innovation in driving the success of new and established enterprises.
- Integrate multidisciplinary approaches to solve complex business challenges and adapt to changing environments, in line with global and regional needs.
ORIENTATION: MARKETING AND SALES
Knowledge
- Know and explain the elements of the marketing mix (product, price, distribution, promotion) and their role in business success.
- Understand marketing’s role in developing and executing effective sales strategies.
Skills
- Identify and interpret the role of marketing research in business decision-making.
- Demonstrate advanced knowledge of the negotiation process, closing methods, and sales management, including time and territory management.
Competencies
- Analyze the factors that affect seller performance and develop strategies for recruitment and selection of vendors.
- Evaluate internal and external sales processes with a focus on customer relationship management and performance optimization.
ORIENTATION: ACCOUNTING, AUDITING, AND TAXATION
Knowledge
- Explain the purpose of accounting and its role in business decision-making.
- Understand advanced theoretical and practical knowledge related to tax accounting and financial reporting standards.
Skills
- Apply techniques and principles of auditing, expanding knowledge of financial statement auditing and fraud detection.
- Prepare consolidated financial statements in compliance with local and EU regulatory frameworks.
Competencies
- Evaluate fiscal policies, calculate taxes, and manage tax filing using appropriate software and reporting methods.
- Develop advanced financial analysis and reporting capabilities to support organizational transparency and ethical practices.
ORIENTATION: FINANCE, BANKING, AND INSURANCE
Knowledge
- Understand international accounting principles and standards for financial reporting.
- Gain advanced knowledge about financial markets, institutions, and insurance sectors.
Skills
- Demonstrate problem-solving skills in money, banking, and financial market disciplines.
- Develop both short-term operational strategies and long-term investment and financial strategies.
Competencies
- Manage financial risks and implement protection strategies using industry-standard techniques.
- Evaluate funding sources and financial instruments for institutions and corporations, and apply them effectively.
ORIENTATION: INTERNATIONAL BUSINESS (Prishtina and Ferizaj branch)
Knowledge
- Recognize development patterns of national and international markets.
- Understand the main theories of international trade and finance, including factors influencing trade balances and exchange rates.
Skills
- Evaluate global business environments considering economic, social, legal, and cultural factors.
- Adapt functional, business, and corporate strategies to fit the global business context.
Competencies
- Analyze complex corporate governance issues in an international context and provide solutions.
- Identify firm- and country-related factors influencing foreign entry and operational strategies, ensuring global competitiveness.