Aims and Objectives

The program aims to prepare highly capable professionals who can take on key roles and responsibilities in the modern music industry and in interdisciplinary fields connected to art, technology, and the creative industries. Through a combination of theoretical knowledge, applied practice, and real project experience, the program equips students with strong competencies in music creation, production, management, and innovation.

The main objectives of the program are to:

  • Provide a broad and contemporary foundation in the principles, techniques, and technologies that define the complex nature of the modern music industry.
    • Develop professional skills in digital production, performance, sound design, artist management, project and event management.
    • Prepare students for the job market by guiding them toward careers in music production, songwriting, vocal and instrumental performance, creative industry management, and contemporary music education.
    • Build strong skills in communication, organization, and teamwork—essential for working in dynamic and creative environments.
    • Encourage research and innovation in sound technology, modern music, and emerging artistic practices.
    • Strengthen the connection between academic study and industry practice through real-world projects, workshops, masterclasses, and collaborations with cultural organizations, music industry companies, and educational institutions.
    • Promote professionalism and work ethics, preparing future leaders in arts management, the creative industries, and the cultural sector.

The program directly contributes to creative production, sound technology, event organization, music research, vocal–instrumental performance, and the development of new artistic and creative platforms, offering students comprehensive preparation for a rapidly evolving industry.