Aims and Objectives

UBT BA Integrated Design Aims and Objectives



The purpose of this program is to provide an interdisciplinary curriculum for integrated design study along the needs of Kosovo society. The graduate of  this study program will acquire all the knowledge and competence in arts and design, structures, materials, information technology and social science. Through this program students will gain (control) in an efficient and qualitative scientific basis of the profession. This includes the development of creative abilities of the main problems, developing critical thinking and teamwork skills, necessary for design work in the profession.


The Bachelor in Integrated Design focuses on innovation and integration across art and design, with the grounding premise that design is an agent for social change. Built around a unique collaborative project-based core studio sequence, the program equips its students to forge and explore new pathways in art and design while addressing present-day social and environmental challenges. Graduates are prepared to enter a variety of design careers or pursue advanced design study. Since the Bachelor  in Integrated Design has a core in multiple emergent fields, graduates find career paths in a wide range of creative industries and agencies, of varying scale and scope. Graduates are expected combine their learning in design and entrepreneurship by starting innovative design businesses.


The curriculum integrates multiple disciplines through an interdisciplinary approach aimed at introducing a process-oriented sequence of course. Students have the opportunity to explore social issues while building capacities to draw connections across design.  The curriculum includes education in the basic principles of visual organisation and communication design alongside more advanced work in design-led research and development. Other required courses respectively explore the design side of information technology and mechanical engineering which are aimed to introduce students to additional tools and platforms for design.


Students develop visual literacy starting in their first-year coursework; a sophomore course in solidifying the students’ skills in web design, sound, video and communication design in two dimensions, primarily using the relevant Adobe Creative Suite programs as well as WordPress, Adobe Premiere, and various sound applications. Critical reasoning and writing skills are developed through the liberal arts components of the curriculum, and reinforced in the core studios. Almost all of these courses include written papers or project statements as part of the required graded student work. Students are also frequently required to present their ideas and arguments in front of peers, instructors, and guest critics, giving them practice in improving verbal facility, public speaking and presentation, and handling objections and criticism in the context of advancing an argument.


Learning Outcomes


Upon successful completion of the programme, the student will be able to


 Knowledge and Understanding


  • The ability to solve design problems, including the skills of problem identification, research and information gathering, analysis, generation of alternative solutions, prototyping and user testing, and evaluation of outcomes.
  • The ability to describe and respond to clients and contexts that design solutions must address, including recognition of the physical, cognitive, cultural, and social human factors that shape design decisions.
  • The ability to create and develop visual form in response to design problems, including an understanding of principles of visual organization/composition and application.
  • An understanding of tools, technologies, and materials, including their roles in the creation, production, and use of visual forms. This includes both traditional and digital media.
  • Functional knowledge of design history, theory, and criticism, including an understanding of the similarities, differences, and relationships among the various design specializations.
  • An understanding of basic business practices, including the ability to organize design projects and to work productively as a member of teams.
  • Experiences that encourage familiarity with a broad variety of design work in various specializations and media.


Other Skills and other attributes


  • Be able to make critical arguments, hypotheses, concepts and data in reaching decisions and solving design issues creatively
  • Participate in planning, design and implementation of projects
  • Be able to actively participate , contribute and adapt to interdisciplinary teams in industry
  • Be able to apply acquired knowledge and skills in further professional and academic development
  • Be able to engage in design research using quantitative and qualitative research methodology
  • Be committed to life long learning and adapt to technology and work methods in integrated design
  • Be familiar with design ethics and regulations underpinning the profession