The research “The independence and credibility of the media in Kosovo” has been published
29/01/2015The research “The independence and credibility of the media in Kosovo”, conducted by the Centre for Public Opinion Research at the UBT and the Kosovo Media Institute, has been presented today in Prishtina, with the participation of editors, journalists and media representatives from various institutions.
The Rector of the UBT, Dr. Edmond Hajrizi, at the opening of the presentation, said that this research came as a result of the cooperation between the UBT and the Kosovo Media Institute, institutions these which have built a strategy of cooperation in other projects as well.
The results of the research “The independence and credibility of the media in Kosovo”, presented today, are only the first part of a wider project, which foresees the realization of two other researches until the end of the year, to have a publication of the full reflection of the opinion of the citizens about this independence and the credibility of the media in our country.
Fazli Veliu, President of the Board of the Kosovo Media Institute, stressed that the research has more emphasized weight especially in the research of the credibility of the media, a field which is not so much explored in our country.
The research was conducted in the form of surveys, selected as such since the UBT and the KMI wish to provide primary data report. The respondents are selected randomly. Their age is from 18 to 78 years, while in the research the main regions of Kosovo have been covered. From 1200 respondents, 54.43 percent were male and 45.57 percent female.
Some of the respondents’ answers to the questions posed in the research were the following:
When asked what the source of information is, 60.66 percent of the respondents said that a source of information for them is the Internet, 30.95 percent said it is from the television, 4.75 percent from the newspapers, whereas 1.64 percent from the radios.
When asked what information they prefer, the answers are: local news (60.33 percent), international news (13.44 percent), sports news (21.15 percent), and other news (5.08 percent).
The respondents have also responded to questions on the independence of the media. 69.84 percent have expressed that in Kosovo there are independent media, whereas 30.16 percent say there are no independent media.
The respondents have also been asked: Are the media in Kosovo politicized? 17.21 percent say that the degree of politicization is 20-30 percent, 61.31 percent say that this rate is 50-60 percent, whereas 21.48 percent think the degree of politicization of the media is 80-90 percent.
Whereas, related to the reliability of the media, the opinions of the respondents are as follows: 13.77 percent of the respondents say that the media are reliable, they call this element positive, 69.02 percent talk about and treat the reliability as average, whereas 17.21 percent call it negative.
The citizens have also given their responses about the reliability of the information/news on the Internet. Their answers are: Very good 5.90 percent, 58.69 percent moderately well and not at the right level 35.41 percent.
The topic of the research has been of great interest to the attendees, who in a wide debate have presented their thoughts and views on the subject of independence and credibility of the media in Kosovo.