Innovation in Medicine: UBT Brings World-Renowned Experts to a Key Session of the 67th EOQ Congress

23/10/2026

As part of the 67th Congress of the European Organization for Quality (EOQ), special attention was given to the session on Health and Performance, which served as a key platform for addressing global challenges, strengthening the resilience of healthcare systems, and raising quality standards through innovation.

This important session, strongly supported and promoted by UBT, was moderated by Prof. Dr. Milaim Berisha and brought together renowned local and international experts to present advanced approaches in medicine and human well-being.

The session opened with remarks by Dr. Ardita Baraku, Director of the National Institute of Public Health of Kosovo, who emphasized the importance of public health, effective prevention, and the urgent need to build healthcare systems capable of withstanding contemporary challenges.

Discussions continued with a contribution from Prof. Dr. Norbert Bacht of the University of Vienna, who explored the application of modern technologies, explaining the key role of artificial intelligence in achieving more accurate and effective preventive approaches in medicine.

The session also addressed specialized aspects of physical performance and global management. Prof. Dr. Milaim Berisha presented international standards in sports medicine, highlighting the high levels of excellence required to safeguard athletes’ health and optimize their performance.

This vision was complemented by a keynote address from Ms. Fatema Z. Sumar of Harvard’s Center for International Development, who directly linked the strengthening of quality institutions with economic development and sustainable social prosperity.

The second part of the session introduced advanced practices from Asia, with Assoc. Prof. Dr. Ryoko Shimono of Waseda University presenting comprehensive Total Quality Management (TQM) assessment indicators in healthcare, illustrating the connection between quality management objectives and activities.