UBT students in Peja visit the coffee factory: exploration of innovation and brand management
17/01/2025Students of the Faculty of Business Management and Economics as well as UBT Business Administration in Peja, in the course of the course management of the brand and product and introduction to marketing, led by Prof. Mirjeta Domniku and Prof. Gonxhe Beqiri, made a study visit to the Devolli Company’s coffee factory in Peja.
During the visit, students had the opportunity to get acquainted closely with the main processes of production and management, including:
- The process of producing and packing coffee, where the role of advanced technology and automation was emphasized;
- Marketing and promotion activities, where strategies were discussed for introducing products on the market;
- Product design and distribution, focusing on their adaptation to various international markets.
Students visited the production and design departments, where they saw closely digitized and innovative processes. They were also informed of the strategic approach to brand management and the importance of adapting products to consumer preferences.
This visit offered students a valuable practical experience, helping them better understand the challenges and opportunities in the production and marketing industry.