The Professional Bachelor of Design program at UBT is dedicated to educating and preparing design professionals who will play a vital role in shaping the design environment and enhancing visual communication through innovative teaching, impactful research, and transformational management. Reflecting UBT’s commitment to academic excellence and community contribution, the program’s curriculum—featuring courses in graphic, interior and fashion design, sustainable practices, and digital innovation— equips students to tackle contemporary challenges while actively shaping and enriching the evolving design landscape.
The intended learning outcomes of the program are presented below:
- Demonstrate advanced knowledge in the realms of fine arts and design, demonstrating a critical appreciation of historical and contemporary artistic movements and principles.
- Construct innovative and impactful design works by using foundational design knowledge, studio practices and artistic works.
- Demonstrate proficiency in visual communication techniques, including typography, layout, digital illustration, and branding, ensuring effective conveyance of ideas and concepts.
- Solve complex design challenges in specialized fields such as graphic design, fashion, and product design, showcasing ingenuity and creativity.
- Apply practical skills in areas like pattern making, garment construction, 3D modeling, prototyping, and digital technologies to bring design concepts to life.
- Navigate the design world with a strong sense of ethics, emphasizing sustainable practices, human-centered design, and professional integrity.
- Associate effectively in cross-disciplinary design projects, fostering collaboration and facilitating group learning with peers and qualified professionals.
- Practice continuous learning, exploring electives ranging from experimental design to fashion styling, ensuring versatility and adaptability in the ever-evolving design landscape.
- Organise personal and professional development, emphasizing portfolio building, design research methods, and gaining real-world experience through internship.
- Organise knowledge from various design disciplines, from fine arts to product design, ensuring a comprehensive understanding and approach to design challenges.