Media in the Digital Age at the Heart of UBT’s 15th International Conference

26/10/2026

As part of the 15th UBT Annual International Conference, the Faculty of Media and Communication presents a rich academic programme bringing together researchers, professors, and media professionals to discuss the developments, challenges, and future perspectives of contemporary communication.

The conference will address issues of particular importance to the media landscape in Kosovo and beyond, including the impact of artificial intelligence on journalism, media market fragmentation, linguistic inequality, the role of media in state-building, professional responsibility, and the influence of digital platforms on the creation and dissemination of information.

The academic programme will also explore language, meaning, and interpretation in media communication; the importance of electronic dictionaries for contemporary journalism; the quality of public writing on local news portals; and the ways local and online media shape the image of different regions and communities.

Session I

Chair: Loreta Mamani, Votim Hanoli

Keynote speakers: Prof. asoc. dr. Ferid Selimi

“Media market fragmentation and linguistic inequality in Kosovo”, Ferid Selimi
“The context in media communication: Language, meaning and interpretation”, Ismet Osmani & Asllan Hamiti.
“Media and State-Building: The Case of Kosovo”, Safet Zejnullahu
“The importance of the electronic dictionary for contemporary journalism in the digital age”, Ajten Hajdari-Qamili.
“Content analysis of deceptive AI-generated videos in Kosovo elections”, Hyrije Mehmeti & Demush Bajrami.
“ChatGPT as a Professional Assistant: Exploring Its Role in Journalism, Education and Academic Research”, Gjylie Rexha.
“Media and the Representation of the Presevo Valley: How the Region’s Image Is Constructed in Local and Online Media”, Ilir Zylfiu.
“The quality of public writings on local portals”,Xhevahire Millaku
“Legal regulation of artificial intelligence in the media: Challenges for freedom of expression, responsibility and integrity”, Faruk Rexhaj

Session II

Chair: Demush Bajrami, Gjylie Rexha

“Artificial Intelligence in Journalism: Between Ethical Challenges, Professional Transformation, and the Fear of Replacement”,Musa Sabedini & Demush Bajrami
“Media reporting on minors in criminal cases: Privacy, stigmatization, and psychological and social consequences”, Loreta Mamani& Aida Sotiri & Albana Allushaj& Mimoza Cabeli
“Preparing students in teacher education programs for the development of media literacy and critical thinking in children”, Aida Sotiri &Loreta Mamani & Harallamb Margariti
‘Symbolic communication and the transformation of civic protest: A multimodal analysis of the Albanian case”, Votim Hanoli
“The Role of Analysts and Credibility in Shaping Public Opinion”, Shkodran Gajraku
“Public perception and content indicators in Kosovo’s online media”, Naile Dema Selmani
“The Role and Effectiveness of Public Relations in Promoting Educational Institutions: The Case of Kosovo”, Jehona Kapllani – Ilazi & Driton Iseni.
“Educational Video and Visual Storytelling”, Edona Sulejmani
“The role of the journalist in ensuring fair in the age of artificial intelligence in Kosovo”, Ernesa Aliu
“The effects of unregistered online portals on society and politics in Kosovo”, Arbëreshë Fazliu