Specializations

Concentration:  Finance, Banking and Accounting

Concentration aims

The aim of the Master’s concentration is to provide a challenging, high-level academic education in the field of financial business economics. Developments in banking, accounting and finance are occurring rapidly, and with growing complexity. So people working in this area must be able to understand and analyse current developments, and also be able to anticipate future developments. The concentration provides an intellectually demanding work that examines the key theoretical underpinnings and applied elements of banking, accounting, financial markets and financial institutions, in its core content, and also offer opportunities to engage with related areas of specialism. It also develops and advanced understanding and appreciation of contemporary and defining issues faced by bankers, accountant and finance professionals through reflective, critical and evaluative thinking and teaching which is enhanced by research and professional practice. Finally, the specialization also enables students to become competent practitioners in the field of banking, accounting and finance by equipping with a blend of knowledge, technical skills, creativity and ethical values required to perform effectively in key management and strategic roles.

 

Learning outcomes of the concentration

After successfully completing the specialization the student should be able to:

  • Identify issues and problems in banking, accounting and finance context;
  • Discuss the main types of risks faced by banks, and use the main techniques employed by financial institutions to manage their risks;
  • An advanced conceptual understanding for evaluating current research and scholarship in banking, accounting and finance.

 

Concentration: Marketing and Sales

Concentration aims

The main objective of the specialization is to prepare the students with enhanced knowledge of marketing and the sales area with a focus on national, regional, and global aspects. The objective is also to develop knowledge and skills in planning, implementation and critical evaluation of scientific work. The objectives of the specialization will be fulfilled by a combination of theoretical and practical work in marketing and sales.

 

Learning outcomes of the concentration

After successfully completing the programme the student should be able to:

  • Have a thorough understanding and knowledge about the role of marketing and sales in society, its cultural underpinnings and global dimensions;
  • Interpret and handle complex marketing problems;
  • Be able to apply relevant theory within the marketing and sales area to real cases and problems.

 

Concentration: Entrepreneurship and Innovation

Concentration aims

The main aim of this specialization is to provide students with entrepreneurship knowledge focused on the issues incorporated in starting a new venture and fostering innovation. The objective is also to prepare students for practicing entrepreneurship in a real environment through guidance for accessing, studying and critically evaluating the acquired know-how. The specialization is focused on students interested in establishing their own business and those who pursue a career in SME management and entrepreneurship.

 

Learning outcomes

After successfully completing the specialization the student should be able to:

  • Understand and recognize the processes of creating and developing business opportunities into new social, economic, organizational and technological values;
  • Advance in integrated business competencies focusing on the creation, development, or analysis of new ventures;
  • Conduct thorough entrepreneurial research focused on entrepreneurial core business issues including accounting, finance, management, and marketing.

 

Concentration: Logistics and Procurement Management

Concentration aims

This concentration provides a thorough knowledge and understanding of procurement, logistical management within the overall supply chain context.  The aim of the concentration is to provide a comprehensive and systematic understanding of the current knowledge of procurement, logistics and contemporary technological underpinnings in the process. Students gain critical awareness into problems and insights informed by the most recent academic research and practice in the field.  The theoretical/practical combination enables the students to provide alternative and original solutions to problems and needs of the institutions [both private/public] in managing procurement and logistics.  The concentration shall be beneficial to students that aspire for further concentration or professional engagement in a context like Kosovo where there is little knowledge of practices and certification programs. Graduates are expected to play a substantial role in managing the procurement processes in public institutions and corporate in Kosovo.

 

Learning outcomes of the concentration

  • Understand and to interpret current trends in the development of procurement and logistics management practices, techniques and tools;
  • Carry through independent advanced analyses of global and regional production networks by using relevant procurement and logistics management techniques;
  • Be well-oriented in current research issues within procurement and logistics.